Top 10 SEO tips for wordpress websites

09 February 2018, in Web development
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SEO(Search engine optimization) are the methods or strategies used to rank a website and content higher in search engines such as Google, Bing, and Yahoo, to result in more organic traffic. Here we come up top 10 SEO tips to increase your wordpress website organic traffic.

1. Install yoast SEO wordpress plugin

Yoast SEO plugin is one of the most popular and widely used for wordpress websites.It offers many features such as

  1. XML Sitemap support
  2. Google AMP support (Accelerated Mobile Pages)
  3. Google Analytics support
  4. Support for SEO 
  5. Advanced Canonical URLs
  6. Auto notifies search engines like Google and Bing about changes to your site
  7. Auto optimizes your titles for Google and other search engines
  8. Generates META tags automatically
  9. Avoids the typical duplicate content found on WordPress blogs
  10. You can override any title and set any META description and any META keywords you want and many more.

2. Setup SEO Friendly URL(Permalinks)

Permalinks should be flat URL and more contextual of content because people what your link is about before they actually click on it. Words contained in a URL always highlighted with title and meta description in search engine results. It is the best way to provide a relevant and clear structure of your content.

Example: https://packagecart.com/php-scripts-and-applications

3. Must use a Focus Keyword

On WordPress SEO, it is very important to keep focus keyword of your content or blogs and recommend to have one strong keyword will drive right traffic. Whenever you write a blog post or post a page on your WordPress site you should always have a focus keyword in mind. Using the Yoast SEO plugin you can easily set the focus keyword that you want to write about. 

Example: I this post we are using "SEO Tips" as focus keyword. You can see that Yoast SEO actually analyzes the keyword density and it is reporting that it is a little low for this post.

4. Title tags importance

Title tags helps your website to boost your SEO ranking. So title tags are the most important for website and it has been place under head section of webpage to communicate better to both visitors and search engines.

5. Increase Click Through Rate(CTR) with Meta Descriptions

In WordPress, help of Yoast SEO plugin, you will see meta description and keyword portion. You can put it short description of your content and what keywords are you targetting. So it tells your visitors about the page content or website is about before they enter the website.

And meta descriptions enables your WordPress post to be seen by search users. It is significant in terms of providing a call-to-action on the search results page. Meta descriptions do affect your CTR and it has been higher CTR you have, the more relevant Google will rend your data, and rank you higher.

6. Need of Header Tags – H1, H2, H3,H4,H5 and H6

Best practice is to have single H1 tag in a page or post annd then multiple H2 and H3 tags. Also handle hierarchy is most important. The H1 tag is most important header and it should holds your focus keyword. The H2 to H6 is additional headers could also include your focus keyword or long-tail variations of your focus keyword.

Most of the WordPress themes, if coded properly, will automatically assign the title of your page or post as the H1 header. You can then assign H2 to H6 headers within your post or page.

7. Importance of Image Alt Text

It is a good way to add sense to your image to help naturally define and describe your images using relevant keywords for search engines. It can be added when you upload your images, integrate your image with additional keyword information. So 'alt' text refers to the 'alt' attribute or alternative text that is applied on images on your WordPress site. ALT tags are used by Google to see how relevant your image is to the content around it. They are also used by screen readers for visually impaired people.

8. Need of Internal Linking 

Internal linking is process of linking one page or post to another post or page. it gives better navigation for visitors and reduce the bounce rate as well. For linking one page to the next, all you need to do is add an anchor text or hyperlink to a word that relates to a page you are linking it. It is a simple procedure to interlink pages and posts in your WordPress content and the best thing is that it can help users and benefit your SEO.

9. Need to Focus on Keyword in First Paragraph

Best practice is to have focus keyword at first paragraph of your post and pages content in WordPress. It is always recommended to add your focus keyword within the first paragraph if possible. The reason is because Google crawls content from top to bottom, and if it finds your keyword there it can help deem your article as more relevant to the topic. The Yoast SEO plugin even has a check for this to ensure you are keeping up with this best practice.

To improve wordpress website speed we would recommend to use W3 Total Cache plugin. So it  will cache your post and page into memory for page speed improvement and also it has many features.

Conclusion 

Above we discussed about how to improve SEO for wordpress website. We it will guide you to get better SEO ranking for your wordpress website. 




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